Hi Reader!

I am so proud of myself! I have a new interest that doesn't involve being at a computer!!! Can you believe it? I was getting a bit worn out/worn down with business. I felt like I was always working. I honestly don't remember a recent time that I have taken a vacation without a laptop. It was starting to weigh on me. I've been suffering with chronic back pain for a while and a friend suggested trying Pilates. I have had a gym membership for years and it is offered at my gym. I just never took advantage of it. So, I did ........and fell in love with it. I have been consistently going 3 - 4 times a week since mid-July! I am so proud of me! My body is reshaping, my back doesn't hurt like it was and I am getting stronger.

I shared that with you because today I want to get you to start thinking about Black Friday and what you have that you can repurpose/repackage or just plain sell. Sometimes it isn't creating something new, it's repurposing what we already have. Last Friday I asked you to open a blank doc, set a timer, and list everything you've already made that's sitting in a folder. Recordings, templates, checklists, that training you ran for somebody's group last spring.

If you did it, today's going to be easy. If you didn't — no judgment, do it in the next ten minutes and come back.

🎁 Now the part I promised

Here's my confession, and it's a little humbling for someone who does this for a living.

I have never once had a Black Friday that worked. Not a bad one. Not a mediocre one. I mean I have never successfully pulled off a Black Friday offer in this business, because every November I'd get to the week of, panic, slap a discount on something, and watch nothing happen.

The problem was never the discount. It was that I was deciding what to sell at the exact moment I had no time to build it.

So I spent the weekend making the thing I should have had five years ago. It's live, it's free, and it's called the Black Friday Offer Builder.

⚙️ What it actually does

Six questions. About two minutes. No AI guessing at your business — it works off what you tell it.

It asks what you already own, how much of your calendar is free between now and January, what your main offer costs, what you actually want out of this, and who's going to buy.

Then it hands you an offer you can sell on November 27 — built from things you already have, with your core offer left at full price.

The plan includes:

• What goes in the offer, and what deliberately stays out
• The pricing math
• A four-week countdown starting October 30
• Three emails already written — the announcement, the social post, and the cart close
• A runner-up offer, in case the first one doesn't feel like you

⏱️ Quick Win: two minutes, right now

1. Have your "Stuff I Already Made" list open. Question one asks what you could sell tomorrow. This is where last week pays off.
2. Go to the Builder using the button below.
3. Answer honestly about your calendar. If you have zero hours free in December, say zero. The plan changes completely based on that answer, and lying to it only produces a plan you won't execute.
4. Don't skip the optional last question. Putting in your real offer name and price is the difference between a generic plan and yours.
5. Read the countdown before you close the tab. It starts October 30, which means you have three weeks of nothing to do but decide.

One honest note: it asks for your email before it hands you the full plan. You're already on my list, so that feels a bit silly — but it's how the plan actually gets into your inbox, and it's how I know who to check on in a few weeks.

Note: If you recently unsubscribed from my mail list, I just exported my mail list from MailChimp to Kit and it is highly possible that your email address got imported into Kit. Please unsubscribe or send me a message asking me to remove you and I will. I apologize in advance if you are here and you know you unsubscribed!

💜 Real Talk

Black Friday is seven Fridays from today.

That's not an emergency. It's the opposite — it's exactly enough room to decide calmly now and build in November without wrecking your month. The people who struggle with Black Friday aren't the ones with bad offers. They're the ones still deciding on November 20th.

Two minutes today buys you that.

😂 Joke of the Week

My Black Friday strategy for the last five years was "panic, then discount."

It had a 0% success rate but a 100% completion rate. 🛒

💭 Thought for the Week

The people who struggle with Black Friday aren't the ones with bad offers. They're the ones still deciding.

Two minutes. Six questions. One offer you can actually sell.

Talk soon,

Karen The Systems Diva® |

Your Tech Bestie Structure Over Chaos®

P.S. If you know someone who's going to spend the next six weeks agonizing over this — send them the link. That's the single most helpful thing you could do for me this month. 💜